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Social Media landscape South Africa

23 million active social media users (Statista, 2019).
22 million active mobile social media users (Statista, 2019).
In 2023, it is expected that almost 33 percent of the population in South Africa will be accessing Facebook (Statista, 2019).
In 2018, 34.6 percent of the population in the country accessed social media. In 2023, this share is projected to reach 40.1 percent (Statista, 2019).
South Africa saw a 20% year-on-year increase in the number of people using social media from 2017 to 2018 (We Are Social, 2018).
South African social media users spend an average of 2 hours 48 minutes using social media each day via any device (We Are Social, 2018).
There is an average organic reach of Facebook page posts compared to total page likes of 12 percent in South Africa (We Are Social, 2018).
The number of active monthly Instagram users compared to the total population of South Africa is 7% (We Are Social, 2018).
18 million South Africans are monthly active Facebook users (We Are Social, 2018).
89% of active South African Facebook users access Facebook via their mobile (We Are Social, 2018).

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